Sales process analysis and optimization
Where the sales process and daily operations lose time, leads or money, which fix pays first, and the optimization that follows.
Scoped and priced in writing before work starts.
Sales & Revenue Systems
Sales and revenue systems, from the first lead to the closed deal.
Aroc analyses the sales process, builds the systems that run it and improves how it performs: CRM, lead generation, automation, call center development, AI sales agents and voice systems, revenue operations and reporting.
Problems we are asked to solve
Where this work usually starts.
- Leads arrive but are not followed up consistently.
- Nobody can say which channel produces closed revenue.
- Calls and messages go unanswered outside working hours.
- Sales data lives in spreadsheets, inboxes and several tools that do not agree.
What you can requestAssess · Grow Build · Grow Assess · Build · Grow Assess · Grow Build · Grow Build · Grow Assess · Build · Grow Assess · Build · Grow Assess · Build · Grow
Sales and revenue systems: the offerings.
- Sales process analysis and optimization.
- CRM development and implementation.
- Lead-generation systems.
- Sales automation.
- Call center development.
- AI sales agents and voice systems.
- Revenue operations.
- Sales analytics and reporting.
CRM development and implementation
Customer, sales and operations systems configured or built, and connected to the rest of the business, including enterprise systems.
Scoped and priced in writing before work starts.
Call center development
Call center systems: handling, routing, qualification and reporting, built for the way the business takes calls.
Scoped and priced in writing before work starts.
Conversion rate optimization
Find where visitors stop, fix that step and measure the change.
Scoped and priced in writing before work starts.
Lead-generation systems
The tools, pages and processes that capture and qualify demand, and the numbers that show whether they work.
Scoped and priced in writing before work starts.
Sales automation
Follow-up, routing, scheduling and reporting automated across the sales process, so people spend time on conversations.
Scoped and priced in writing before work starts.
AI sales agents and voice systems
AI agents that answer, qualify and follow up with leads by chat and voice, connected to the CRM and handing off to a person.
Scoped and priced in writing before work starts.
Revenue operations
One view of the pipeline from first touch to closed revenue: process, systems and the metrics that tie them together.
Scoped and priced in writing before work starts.
Sales analytics and reporting
Pipeline, conversion and revenue reporting in accounts you own, so the sales numbers can be trusted and acted on.
Scoped and priced in writing before work starts.
Assess, Build, Grow
How this connects to the three pathways.
Assess
Find where the process leaks: lead handling, follow-up, qualification, hand-offs and the numbers behind them.
Build
CRM, automation, call center systems, lead-generation tools and AI sales agents, connected to each other and to reporting.
Grow
Revenue operations and optimization every month: the pipeline reviewed, the leaks fixed in order and the results reported.
How projects are scoped
Scoped to the requirement, priced in writing before work starts.
These are not packages. The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to the specific scopes on those pages. A project here starts with a conversation, usually an Assess to establish what is worth building, and the team, specialists and suppliers it needs are agreed in the proposal.
Assessments and consulting
- Intake
- Evidence gathering
- Analysis
- Findings and recommendation
- Handover and next step
Deliverables typically include: written findings, evidence, prioritised roadmap, measurement baseline.
Custom engineering
- Discovery and scoping
- Architecture
- Build in increments
- Testing
- Launch
- Handover
Deliverables typically include: specification, working software, documentation, deployment.
Marketing and growth management
- Baseline
- Priorities from evidence
- Monthly improvement cycle
- Measurement
- Written report
Deliverables typically include: monthly report, implemented improvements, tracking that works.
What to send
Three questions that make a first reply useful.
- Which process or system is the problem?
- Volume and team size
- Tools in use today
The project enquiry asks these for a “sales or operations systems”. A sentence for each is enough.
Evidence
What exists today.
Aroc built and keeps live two lead-generation tools, the B2B funnel calculator and the SBA broker pipeline calculator, both with email capture and a generated roadmap. Reporting that connects effort to revenue is described under revenue reporting and analytics. There is no published CRM, call center or AI sales agent case study yet.
Describe the project, or start with the diagnosis.
One reply, from the founder, with questions first and a straight answer about fit.
Describe a project Start with Assess