Facebook and Instagram ads that reach buyers before they search.
We study every ad your competitors run on Facebook and Instagram, find the message none of them use, and build ads and landing pages around it. Then we track every call and lead back to the ad that produced it.
Most Facebook ads in a crowded market look the same
Open the Meta Ad Library for almost any local or phone-sold service and you'll see it: the same discount, the same stock smile, the same "limited time". Buyers scroll past them all, and the platform rewards whoever spends the most.
People don't need another discount in their feed. They need a reason to stop.
How our Meta ads management works
Six steps, in this order. The ads come fifth.
- Step 1
Pull every competitor ad
Meta publishes every active ad in its Ad Library. We pull your competitors' ads: the creative, the copy, the offers, and how long each has been running (a long-running ad is usually a working one).
- Step 2
Find the gap
We line up what competitors say against what your buyers actually worry about, from reviews, questions and calls. The gap is what nobody says.
- Step 3
Build your promise
Three to five claims that are true for every customer, confirmed with you before they go in an ad.
- Step 4
Make creative people stop for
Short video and image ads built around the promise, including AI-made video, so we can test several ideas each month without a film shoot each time.
- Step 5
Target and test
Audiences from your customer list, your site visitors and the areas you serve, with budgets moved weekly toward the ads that produce calls, not likes.
- Step 6
One landing page, many versions
Every ad lands on a page that keeps its promise, with a version per campaign. Leads go into your CRM, and sales are sent back to Meta.
Creative, made and tested every month
Meta rewards fresh creative. We produce short video and image ads in-house, using AI video tools where they fit, so each month can test new hooks without a production budget. Every ad states only what's true, follows Meta's advertising policies, and is approved by you before it runs.
Every month
- 3–6 new ad variations a month
- Hooks tested in the first three seconds
- Winners scaled, losers paused weekly
What you get
Competitor ad report
From the Meta Ad Library.
Gap map
What buyers worry about, what competitors say, what you'll say.
Your promise
Claims that are true for every customer.
Creative plan and monthly ad variations
New hooks and formats every month.
Audiences and budget plan
Who sees the ads, and where the money goes.
Ads written, made and policy-checked
Approved by you before they run.
Landing pages built
A version per campaign.
Tracking to calls and sales
Meta pixel, Conversions API and call tracking.
Weekly report and written monthly report
Calls, leads and sales by ad, with the reasoning.
Every lead traced to the ad that produced it
Meta's own numbers miss a lot: calls, people who switch devices, and sales that close later. We install the Meta pixel and the Conversions API (server-side, so fewer events are lost), give every ad its own tracking number, and send sales from your CRM back to Meta, so the platform learns which people become customers.
Is Meta ads management a fit for you?
A good fit
- You sell by phone, appointment or a sales team
- You can serve customers from social media, not only from search
- You spend or plan to spend $3,000+ a month across ads
Not a fit
- You want likes and followers rather than leads
- You need results in a week
- You won't approve new creative regularly
We manage Meta ads for businesses across the US.
How we work and what it costs
Competitor ad teardown
$250 creditedGoogle and Meta competitor ads, the gap map, and a 20-minute walkthrough.
Get my teardownThe Growth Partnership
Typically $2,500 a monthMeta and Google ads, creative, landing pages, website management, call tracking and reports. 90 days, then month to month.
Start with a teardownAd spend is paid directly to Meta and isn't part of our fee.
Meta ads management FAQ
What's included in Meta ads management?
Competitor research, your promise and offer, creative (including AI-made video), audiences, campaigns, landing pages, tracking to calls and sales, and weekly and monthly reports.
Can I see my competitors' Facebook ads?
Yes. Meta's Ad Library shows every active ad from every advertiser. We pull and analyse them in the teardown.
Is boosting posts the same as running ads?
No. Boosting is a shortcut with limited targeting and reporting. We build campaigns in Ads Manager with proper objectives, audiences and tracking.
How much should I spend on Facebook ads?
Enough to test several ads properly. We work best with $3,000+ a month across channels. The teardown includes a budget recommendation.
Do you make the ads?
Yes, in-house: short video and image ads, including AI-made video, approved by you before they run.
How long until I see results?
A first read at 30 days. A clear verdict, in calls and sales, between day 45 and day 90.
Is there a contract?
The first 90 days are committed; after that it's month to month.
Start with a competitor ad teardown
Get a competitor ad teardown · $250
We'll show you every Google and Meta ad your top competitors run, and the gap you can own.