Full brand development
A brand built end to end: strategy, name, identity and the design system that keeps everything made on it consistent.
Scoped and priced in writing before work starts.
Brand & Creative
Brand and creative production, built to be recognised and believed.
Aroc develops brands and produces the creative that carries them: strategy and positioning, identity and design systems, graphic design, video and commercial production, and campaign content. Creative work is made through Build and kept working through Grow.
Problems we are asked to solve
Where this work usually starts.
- The business is better than it looks.
- Nothing is consistent across the website, print, social and sales material.
- A launch, a product or a campaign needs creative and nobody to make it.
- Video is wanted, but nobody has decided what it should do.
What you can requestBuild · Grow Assess · Build Build Build · Grow Build Build · Grow Build · Grow
Brand, design and creative production: the offerings.
- Full brand development: strategy, name, identity and design system.
- Brand strategy and positioning on its own.
- Visual identity and design systems.
- Graphic design for print and digital.
- Video production, including B2B video campaigns.
- Commercial creative production: photography, film and launch assets.
- Content and campaign creative.
Brand strategy and positioning
Who the brand is for, what it stands for and why it is chosen, written down as a position the rest of the work can follow.
Scoped and priced in writing before work starts.
Visual identity and design systems
Logo, typography, colour and the reusable components and guidelines that keep every channel consistent.
Scoped and priced in writing before work starts.
Graphic design
Print and digital design: collateral, presentations, social and web graphics, packaging.
Scoped and priced in writing before work starts.
Commercial creative production
Photography, film and other commercial production for launches, products and campaigns, planned and delivered to a brief.
Scoped and priced in writing before work starts.
Content and campaign creative
The creative behind a campaign: concepts, copy, assets and the content plan that carries them across channels.
Scoped and priced in writing before work starts.
Video production
Video scripted, produced and distributed to move prospects along the funnel, plus wider creative production.
Scoped and priced in writing before work starts.
Assess, Build, Grow
How this connects to the three pathways.
Assess
Brand and market analysis: where the brand stands, who it needs to persuade and what a stranger can tell in ten seconds.
Build
Identity, design system, video and campaign assets made to a brief, and the website or product they live on.
Grow
Ongoing creative and content, brand growth and the measurement that shows which creative works.
How projects are scoped
Scoped to the requirement, priced in writing before work starts.
These are not packages. The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to the specific scopes on those pages. A project here starts with a conversation, usually an Assess to establish what is worth building, and the team, specialists and suppliers it needs are agreed in the proposal.
Brand and creative production
- Brief
- Concepts
- Production
- Revision
- Delivery of assets
Deliverables typically include: identity or design system, asset library, video or campaign assets.
What to send
Three questions that make a first reply useful.
- What do you need made?
- Where will it be used, and for which audience?
- Existing brand material and deadline
The project enquiry asks these for a “brand or creative project”. A sentence for each is enough.
Evidence
What exists today.
Aroc’s own site, identity and design system were built by Aroc and are the visible example. The Evergreen Spa case study covers website and search work. There is no published client identity or video case study yet; each engagement is scoped to a brief. Video campaigns for B2B are described on their own page.
Describe the project, or start with the diagnosis.
One reply, from the founder, with questions first and a straight answer about fit.
Describe a project Start with Assess