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Healthcare

Technology, AI, operations and growth for healthcare organisations.

Aroc works with clinics, practices and healthcare businesses on the systems and growth work around the patient relationship: analysis of the business, AI agents for enquiries with a human hand-off, software and CRM, operations, reporting and marketing. Spas and studios have their own page under wellness.

Where this work starts

Problems we are asked to solve in healthcare.

  • Calls and enquiries go unanswered, or are answered inconsistently.
  • Scheduling, intake and follow-up depend on manual steps.
  • Patient or client data sits in systems that do not agree.
  • Marketing has to be accurate and respect regulatory limits.
  • Operations and reporting do not show where capacity is lost.
What Aroc offers

The capabilities that apply, each scoped to the project.

Assess · Grow

Sales process analysis and optimization

Where the sales process and daily operations lose time, leads or money, which fix pays first, and the optimization that follows.

Scoped and priced in writing before work starts.

Assess · Build · Grow

AI agents, ChatGPT products and automation

AI engineering for customer conversations, internal workflows and decisions, with the automation around them.

Scoped and priced in writing before work starts.

Assess · Build · Grow

SaaS and custom software development

Web and mobile applications, SaaS platforms and integrations built around a business problem rather than a template.

Scoped and priced in writing before work starts.

Build · Grow

CRM development and implementation

Customer, sales and operations systems configured or built, and connected to the rest of the business, including enterprise systems.

Scoped and priced in writing before work starts.

Assess · Build · Grow

Call center development

Call center systems: handling, routing, qualification and reporting, built for the way the business takes calls.

Scoped and priced in writing before work starts.

Assess · Build

Cloud and data infrastructure

Architecture, migration and operation of the cloud and data systems a business runs on.

Scoped and priced in writing before work starts.

Assess · Build · Grow

Data, analytics and revenue reporting

Tracking in accounts you own, and reporting that connects effort to enquiries and to closed revenue.

Scoped and priced in writing before work starts.

Build · Grow

Websites and e-commerce (the published Build)

A new site or a rebuilt one, scoped from what the diagnosis found rather than from a template.

Published package: from $5,000. Work beyond that scope is scoped and priced in writing first.

Build · Grow

Full brand development

A brand built end to end: strategy, name, identity and the design system that keeps everything made on it consistent.

Scoped and priced in writing before work starts.

Assess · Grow

SEO and digital marketing

Search that targets the questions buyers ask when they are ready to transact, with the pages and schema to match.

Scoped and priced in writing before work starts.

Build · Grow

Lead-generation systems

The tools, pages and processes that capture and qualify demand, and the numbers that show whether they work.

Scoped and priced in writing before work starts.

Assess · Build · Grow

Operations strategy and process optimization

How the business runs day to day: where work stalls, what to simplify or automate, and the operating plan that follows.

Scoped and priced in writing before work starts.

Assess · Build · Grow

Business intelligence dashboards and reporting

The few numbers that run the business, pulled from the systems you already use into reporting people trust and read.

Scoped and priced in writing before work starts.

Build · Grow

Sales automation

Follow-up, routing, scheduling and reporting automated across the sales process, so people spend time on conversations.

Scoped and priced in writing before work starts.

Assess · Build · Grow

AI sales agents and voice systems

AI agents that answer, qualify and follow up with leads by chat and voice, connected to the CRM and handing off to a person.

Scoped and priced in writing before work starts.

Assess · Build · Grow

Sales analytics and reporting

Pipeline, conversion and revenue reporting in accounts you own, so the sales numbers can be trusted and acted on.

Scoped and priced in writing before work starts.

Grow

Business operations and management

Ongoing operational improvement and management support for the growth side of the business.

Scoped and priced in writing before work starts.

Assess, Build, Grow

How the three pathways apply here.

Assess

Analysis of the patient or client journey, operations, systems and market, ending in a written recommendation of what to do first.

Build

Intake and scheduling systems, CRM, AI agents for enquiries with a hand-off to a person, data and cloud infrastructure, and the brand and website around them.

Grow

Marketing, reputation and lead generation, sales and operations analytics, and a monthly report on what changed.

The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to their own scopes. Anything else is scoped and priced in writing before work starts.

Evidence

What exists today.

There is no published healthcare client case study. The closest published work is wellness, with the documented Evergreen Spa case. Privacy, security and regulatory requirements, including rules on patient data and health claims, are part of scoping every project in this industry; Aroc does not claim any healthcare compliance certification.

Describe the project, or start with the diagnosis.

One reply, from the founder, with questions first and a straight answer about fit.

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