AI agents, ChatGPT products and automation
AI engineering for customer conversations, internal workflows and decisions, with the automation around them.
Scoped and priced in writing before work starts.
Hospitality
Brand, systems and growth for hospitality businesses.
Aroc works with hotels, restaurants, venues and hospitality groups on the brand that sets the expectation, the creative that shows it, the systems that answer guests and take bookings, and the marketing that fills the calendar. High-ticket services have their own page under premium services.
Where this work starts
Problems we are asked to solve in hospitality.
- Enquiries and bookings are missed when nobody can answer in time.
- The brand does not match the experience.
- Listings, directories and reviews point to out-of-date information.
- Guest calls and messages repeat the same questions all day.
- Reporting does not show which channels bring bookings.
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The capabilities that apply, each scoped to the project.
Call center development
Call center systems: handling, routing, qualification and reporting, built for the way the business takes calls.
Scoped and priced in writing before work starts.
Full brand development
A brand built end to end: strategy, name, identity and the design system that keeps everything made on it consistent.
Scoped and priced in writing before work starts.
Brand strategy and positioning
Who the brand is for, what it stands for and why it is chosen, written down as a position the rest of the work can follow.
Scoped and priced in writing before work starts.
Visual identity and design systems
Logo, typography, colour and the reusable components and guidelines that keep every channel consistent.
Scoped and priced in writing before work starts.
Graphic design
Print and digital design: collateral, presentations, social and web graphics, packaging.
Scoped and priced in writing before work starts.
Commercial creative production
Photography, film and other commercial production for launches, products and campaigns, planned and delivered to a brief.
Scoped and priced in writing before work starts.
Content and campaign creative
The creative behind a campaign: concepts, copy, assets and the content plan that carries them across channels.
Scoped and priced in writing before work starts.
Video production
Video scripted, produced and distributed to move prospects along the funnel, plus wider creative production.
Scoped and priced in writing before work starts.
SEO and digital marketing
Search that targets the questions buyers ask when they are ready to transact, with the pages and schema to match.
Scoped and priced in writing before work starts.
Lead-generation systems
The tools, pages and processes that capture and qualify demand, and the numbers that show whether they work.
Scoped and priced in writing before work starts.
Sales automation
Follow-up, routing, scheduling and reporting automated across the sales process, so people spend time on conversations.
Scoped and priced in writing before work starts.
AI sales agents and voice systems
AI agents that answer, qualify and follow up with leads by chat and voice, connected to the CRM and handing off to a person.
Scoped and priced in writing before work starts.
Sales analytics and reporting
Pipeline, conversion and revenue reporting in accounts you own, so the sales numbers can be trusted and acted on.
Scoped and priced in writing before work starts.
Assess, Build, Grow
How the three pathways apply here.
Assess
Analysis of how guests find, trust, choose and book, and which single constraint to fix first.
Build
Brand and design systems, photography and video, AI agents and call handling for guest enquiries, lead and booking systems, and the website.
Grow
Marketing and content, listing and reputation work, sales analytics and a monthly report on what brought bookings.
The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to their own scopes. Anything else is scoped and priced in writing before work starts.
Capability pages
The detail behind each offering.
Evidence
What exists today.
There is no published hospitality client case study. Restaurant examples appear in Aroc’s published findings in the Growth System and in why isn’t my website getting customers. The documented case, Evergreen Spa, is a wellness business.
Describe the project, or start with the diagnosis.
One reply, from the founder, with questions first and a straight answer about fit.
Describe a project Start with Assess