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Financial services

Technology, AI, brand and growth for financial services.

Aroc works with financial services businesses on the systems and the brand around the client relationship: enquiry handling and onboarding, CRM, AI agents with a human hand-off, data and infrastructure, reporting and marketing. Lenders and brokers have their own page under commercial finance.

Where this work starts

Problems we are asked to solve in financial services.

  • Enquiries and onboarding take too long and depend on manual steps.
  • Client communication is repetitive, but it cannot be careless.
  • Client, sales and marketing data sit in systems that do not agree.
  • The brand does not carry the trust the business has earned.
  • Technology and marketing have to account for regulatory constraints.
What Aroc offers

The capabilities that apply, each scoped to the project.

Assess · Build · Grow

AI agents, ChatGPT products and automation

AI engineering for customer conversations, internal workflows and decisions, with the automation around them.

Scoped and priced in writing before work starts.

Assess · Build · Grow

Call center development

Call center systems: handling, routing, qualification and reporting, built for the way the business takes calls.

Scoped and priced in writing before work starts.

Assess · Build

Cloud and data infrastructure

Architecture, migration and operation of the cloud and data systems a business runs on.

Scoped and priced in writing before work starts.

Assess · Build

Blockchain applications and systems

Blockchain-based applications and systems, from feasibility to implementation.

Scoped and priced in writing before work starts.

Build · Grow

Full brand development

A brand built end to end: strategy, name, identity and the design system that keeps everything made on it consistent.

Scoped and priced in writing before work starts.

Assess · Build

Brand strategy and positioning

Who the brand is for, what it stands for and why it is chosen, written down as a position the rest of the work can follow.

Scoped and priced in writing before work starts.

Build

Visual identity and design systems

Logo, typography, colour and the reusable components and guidelines that keep every channel consistent.

Scoped and priced in writing before work starts.

Build · Grow

Content and campaign creative

The creative behind a campaign: concepts, copy, assets and the content plan that carries them across channels.

Scoped and priced in writing before work starts.

Assess · Grow

SEO and digital marketing

Search that targets the questions buyers ask when they are ready to transact, with the pages and schema to match.

Scoped and priced in writing before work starts.

Build · Grow

Lead-generation systems

The tools, pages and processes that capture and qualify demand, and the numbers that show whether they work.

Scoped and priced in writing before work starts.

Build · Grow

Sales automation

Follow-up, routing, scheduling and reporting automated across the sales process, so people spend time on conversations.

Scoped and priced in writing before work starts.

Assess · Build · Grow

AI sales agents and voice systems

AI agents that answer, qualify and follow up with leads by chat and voice, connected to the CRM and handing off to a person.

Scoped and priced in writing before work starts.

Assess · Build · Grow

Revenue operations

One view of the pipeline from first touch to closed revenue: process, systems and the metrics that tie them together.

Scoped and priced in writing before work starts.

Assess · Build · Grow

Sales analytics and reporting

Pipeline, conversion and revenue reporting in accounts you own, so the sales numbers can be trusted and acted on.

Scoped and priced in writing before work starts.

Assess, Build, Grow

How the three pathways apply here.

Assess

Analysis of the client journey, sales process, systems and market, ending in a written recommendation of what to do first.

Build

CRM and onboarding systems, AI agents for enquiries with a hand-off to a person, cloud and data infrastructure, blockchain applications where they fit, and the brand and website around them.

Grow

Marketing, lead generation, sales analytics and revenue operations, reviewed and reported every month.

The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to their own scopes. Anything else is scoped and priced in writing before work starts.

Evidence

What exists today.

There is no published financial services client case study yet. The closest published material is on the commercial finance page for lenders and brokers and the SBA broker pipeline calculator. Regulatory and compliance requirements are part of scoping every project in this industry.

Describe the project, or start with the diagnosis.

One reply, from the founder, with questions first and a straight answer about fit.

Describe a project Start with Assess