Sales process analysis and optimization
Where the sales process and daily operations lose time, leads or money, which fix pays first, and the optimization that follows.
Scoped and priced in writing before work starts.
Professional services
Brand, systems and growth for professional services firms.
Aroc works with consultancies, advisory, accounting, legal and similar firms on how they are chosen and how they run: positioning and brand, the website and content, lead generation and sales systems, CRM and AI-assisted operations, and the reporting that shows what brings clients. High-ticket premium services have their own page.
Where this work starts
Problems we are asked to solve in professional services.
- Clients choose on reputation, and the brand does not show it.
- Referrals are strong but unpredictable, and nothing else brings work in.
- Proposals, follow-up and client records depend on individuals.
- Partners cannot see which marketing brings the right clients.
- Administrative work eats billable time.
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The capabilities that apply, each scoped to the project.
AI agents, ChatGPT products and automation
AI engineering for customer conversations, internal workflows and decisions, with the automation around them.
Scoped and priced in writing before work starts.
SaaS and custom software development
Web and mobile applications, SaaS platforms and integrations built around a business problem rather than a template.
Scoped and priced in writing before work starts.
CRM development and implementation
Customer, sales and operations systems configured or built, and connected to the rest of the business, including enterprise systems.
Scoped and priced in writing before work starts.
Call center development
Call center systems: handling, routing, qualification and reporting, built for the way the business takes calls.
Scoped and priced in writing before work starts.
Data, analytics and revenue reporting
Tracking in accounts you own, and reporting that connects effort to enquiries and to closed revenue.
Scoped and priced in writing before work starts.
Websites and e-commerce (the published Build)
A new site or a rebuilt one, scoped from what the diagnosis found rather than from a template.
Published package: from $5,000. Work beyond that scope is scoped and priced in writing first.
Full brand development
A brand built end to end: strategy, name, identity and the design system that keeps everything made on it consistent.
Scoped and priced in writing before work starts.
Brand strategy and positioning
Who the brand is for, what it stands for and why it is chosen, written down as a position the rest of the work can follow.
Scoped and priced in writing before work starts.
Visual identity and design systems
Logo, typography, colour and the reusable components and guidelines that keep every channel consistent.
Scoped and priced in writing before work starts.
SEO and digital marketing
Search that targets the questions buyers ask when they are ready to transact, with the pages and schema to match.
Scoped and priced in writing before work starts.
Advertising and media buying
Google Search, Bing and B2B ad networks managed against customer acquisition cost.
Scoped and priced in writing before work starts.
Content and social distribution
Your operating insight turned into LinkedIn content, with attribution that shows which topics bring pipeline.
Scoped and priced in writing before work starts.
Lead-generation systems
The tools, pages and processes that capture and qualify demand, and the numbers that show whether they work.
Scoped and priced in writing before work starts.
Operations strategy and process optimization
How the business runs day to day: where work stalls, what to simplify or automate, and the operating plan that follows.
Scoped and priced in writing before work starts.
Business intelligence dashboards and reporting
The few numbers that run the business, pulled from the systems you already use into reporting people trust and read.
Scoped and priced in writing before work starts.
Sales automation
Follow-up, routing, scheduling and reporting automated across the sales process, so people spend time on conversations.
Scoped and priced in writing before work starts.
AI sales agents and voice systems
AI agents that answer, qualify and follow up with leads by chat and voice, connected to the CRM and handing off to a person.
Scoped and priced in writing before work starts.
Revenue operations
One view of the pipeline from first touch to closed revenue: process, systems and the metrics that tie them together.
Scoped and priced in writing before work starts.
Sales analytics and reporting
Pipeline, conversion and revenue reporting in accounts you own, so the sales numbers can be trusted and acted on.
Scoped and priced in writing before work starts.
Business operations and management
Ongoing operational improvement and management support for the growth side of the business.
Scoped and priced in writing before work starts.
Assess, Build, Grow
How the three pathways apply here.
Assess
Positioning, market and competitor analysis, and a review of how clients find, trust and choose the firm.
Build
Brand and positioning, website and content, CRM and proposal workflows, AI tools for repetitive work and reporting.
Grow
Lead generation and marketing, sales and revenue operations, and a monthly report on which work brings the right clients.
The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to their own scopes. Anything else is scoped and priced in writing before work starts.
Evidence
What exists today.
There is no published professional services client case study. Related published work includes premium services, the founder’s background and the fractional CMO offering. Professional and regulatory obligations, such as confidentiality and advertising rules, are part of scoping every project.
Describe the project, or start with the diagnosis.
One reply, from the founder, with questions first and a straight answer about fit.
Describe a project Start with Assess