This is the report you’d get every month.

Every single page on your site improved its position. Not one went backwards. Four of them are now on the first page of Google. In August, one was.

And I got my main prediction wrong. Last month I told you to expect your “times shown” number to fall by 300 to 400. It rose by 307. The section below explains why, because the reason matters more than the number.

Stripping out your brand name and the hotel search, the real comparison is:

More searches affected, somewhat less traffic in them. That is real progress and it is smaller than the headline. Two of September's five are the ice bath pair, which did not show up in August — because in August those pages were not ranking well enough to compete with anything.

Home page 46.3 to 22.2 on 61 appearances, and it took the only click. Section 8 says why I am not fixing the rest this month.

Where things stand

Your Google Business Profile

Figures from the profile's own performance export, 28 August – 28 September 2026. That is one day longer than the rest of this report — Google's export runs to the 28th, everything else here to the 27th. I am naming the difference rather than quietly comparing a 32-day figure to a 31-day one.

Ninety-two percent of the people who find your profile are on a phone, and two thirds of them are in Google Maps. That is unchanged from the June–July baseline, where Maps-mobile was also 66%. Maps is your front door, not your website.

Messages: zero. The profile has a messaging button and nobody has used it in four months. Worth knowing before anyone suggests promoting it.

Forty changes shipped and verified live.

Not done: the three directory listings, and a dedicated contrast therapy page — the content went onto the ice bath page instead, which was the smaller version of what you asked for.

Month 2 against Month 3

Mobile and desktop both improved sharply

Desktop moved nineteen positions. It was the thing I could not explain two months ago.

The clicks arrive in the second half

The site changes went live on 1 September. The first two weeks look like the month before; weeks three and four are where it turns. That is the normal lag for Google to re-read a site, and it is the clearest evidence that the changes are what moved it.

And what Google will tell us about them

First, a limit you should know about

Google does not show us most of your own searches. It hides any search too few people typed, to protect their privacy. So the table of searches below is not a complete picture, and it matters how incomplete:

The page table does add up. Every click landed on a page, even when Google will not say what was typed to get there. So read the pages for what is working, and the searches for what you are visible for.

Every page, and all 41 clicks

The searches Google will show us

Every search you appeared for 6 or more times, plus every search that produced a click. 28 searches, 546 appearances, 6 clicks. The remaining 96 searches account for 149 appearances and no clicks between them.

Three months of positions, side by side

You asked for this on our last call — “what was our position last month? I want to see that over time.” It has been in the data since July and never assembled. Here it is, and it will be in every report from now on.

Each cell is your position, with how many times you were shown in brackets. A position on its own means nothing; a position on three appearances means less than nothing.

Movement is first month seen to last; positive means improved. * marks a search that was not present in every period. Months that a search did not appear in are shown as — and never filled in with a guess.

rawai spa went 42.2 → 32.6 → 19.5. rawai massage went 42.0 → 24.6 → 13.3. Meanwhile ice bath near me went 3.3 → 5.8 → 8.2 — worse every single month, while being shown more often each month.

And one thing only a trend can show you

Your position barely moved. The appearances collapsed. That is exactly what the September fix was supposed to do — we did not get better at ranking for hotel searches, we stopped turning up in them at all. A single month's figures cannot tell those two apart. This is the view that can.

You have one contact button. It is a WhatsApp button, and it appears in four places on every page: your header, the floating bubble in the corner, your footer, and the “get in touch” block near the bottom of the page.

Everything that happens on your site goes through that one button. Your phone number and email address are also on the site and also measured, and across two months neither has been used once — not a gap in the measuring, a real zero. Your customers message. They do not call or email. That fits your Google profile too, where calls are your smallest action at 8 a month.

What I cannot tell you yet, and what I am doing about it

I cannot tell you which of the four places people tapped, or which page they were on. What is recorded today is the message the button pre-filled, and that only varies on four of your pages:

So the honest reading of September is: 18 taps from pages that do not set their own message, one from the massage page, one from the ice bath page. That is consistent with where your traffic grew — the home page.

The pages people actually visit

This is a different picture from the search data, and the difference is the useful part. In search, your ice bath page is the star. In behaviour, services and massage are where people go and stay — 99 and 58 views, and the two longest engagement times on the site at 23 and 27 seconds.

Your services page gets almost no search traffic at all. People are reaching it by clicking through from somewhere else, and then spending longer on it than on anything except massage. It is doing a job nobody designed it to do, and it is worth understanding before anything is changed on it.

Contact page views have gone 1 → 10 → 19. Not an enquiry, but people are looking for how to reach you nearly twenty times a month now.

The finding that reset October's plan

Two numbers sit next to each other. Sixty-six percent of the people who find you are in Google Maps on a phone, and 1,030 of your 1,561 profile views came from there. Meanwhile 155 times this month someone searched for a sauna, ice bath or spa “near me” — and not one of them clicked through to your website.

That is not a website problem. Those people are deciding inside Google. And inside Google, here is what your profile currently tells them:

Someone standing in Rawai looking for a sauna cannot see from your profile what you offer, what it costs, whether there is parking, or whether they can pay by card. So they tap the next listing. Filling this in is the single highest-value hour available to either of us this month, and it requires no change to your website at all.

The four

1. Build out the Google profile properly. Services with the full current menu and prices, offerings, amenities, parking, payment methods, and the first posts built on what people actually search for rather than generic wellness copy. Mine — with your sign-off on the menu and prices before anything goes live

2. Rework your Thai sauna page. Thai is 27% of your clicks (11 of 41) off five pages, and the Thai sauna page is the strongest single page you have in any language — position 5.4 on 73 appearances. But it is leaving demand on the table: 93 appearances of Thai searches land on your English pages, led by ซาวน่าใกล้ฉัน (“sauna near me”) — 26 appearances on the English home page. Your Thai sauna page only ever uses อบสมุนโพร (“herbal steam”), and never ซาวน่า (“sauna” — the borrowed English word, which is what Thai people actually type). Mine, then the owner’s to check
3. Put the review count somewhere it updates itself. It is written into your site by hand and has been wrong twice in two months — 70+, then 73, now 79. Fixing it by hand each month is not a fix, it is a task I keep forgetting. Mine
4. The three directory listings. These have been on the list for three months. Here is where each one stands and who is clearing it.

I will send you the exact link and the exact text for the two you need to claim. If they are not done by the end of October I take them off the list and stop carrying them from report to report.

On rawai spa, which section 2 flags as the worst split

Not promised: no new pages in October, and nothing on the profile goes live before you have confirmed the services and prices. The architecture changed in September; if I keep editing, neither of us will be able to tell what worked.

• I predicted the wrong thing last month and said so in section 2. The fix worked; my forecast of what it would do to the total did not.
• Nothing here proves a booking. Clicks, visits and twenty contact taps are not customers. If you can tell me roughly how September felt at the desk, I can start connecting them.
• Your profile is below July on three of its four measures, and section 3b says so rather than reporting the rise from August as progress. August was the month your listing carried a competitor's name; measuring a recovery against it would flatter everyone involved.
• Your site still says 73 reviews and you now have 79. I corrected that number in five places last month and it is already wrong again. It needs to stop being a thing I fix by hand.
• Referrals and social both fell — referrals 14 → 2, social 21 → 10. I do not know why, and I am not going to invent a reason. Worth watching rather than acting on.
• Clicks nearly doubling off a base of 21 is still a small number. Three months is the point where patterns start being real; this is the third.
• The owner has not yet reviewed the Thai pages flagged as needing correction. They are performing well, which makes it easy to leave — and the owner saying the wording is wrong matters more than the ranking.

Questions for you

1. How did September feel at the desk compared to August? Even “about the same” helps.
2. Did the ice bath questions get easier after the pricing was corrected on the site?
3. Phuket Insider and TripAdvisor need you to claim the listings. Only the owner can do that, and nothing on either can be corrected until it is done. I will send you the exact links. (Wanderlog I am handling directly with the blog's owner.)
4. The owner — the Thai pages. They are doing well and you told me parts are wrong. I am reworking the Thai sauna page first so you only have to read it once — please read it after that, not before.
5. Can I use the services and prices exactly as they appear on your website for the Google profile? If the website list is current, that is all I need and I will put it straight on the profile.

Aroc
arocwebdesigns.com