Stop chasing vanity traffic.
Own the search intents that fund your business.
Most SEO is sold on traffic. Traffic that cannot buy is not an opportunity. We work on the searches people make when they are ready to transact, and report on whether they did.
A number going up is not the same as a business going up.
Our own retired page for “Phuket SEO” is the example. In 28 days it was shown 69 times, at an average position of 68, to people searching for SEO in Phuket. It received no clicks. It could not have produced a customer for a business we serve, so we retired it. Impressions from people who can never buy are a vanity metric, and a report that celebrates them is hiding the answer.
What we measure instead: which of your pages Google shows, for which searches, to whom, and what those people did next. The question is always whether the traffic could become a customer.
Publishing more pages is not a strategy.
Google’s spam policies name generating many pages at scale with little original value as “scaled content abuse,” whether a person or a machine writes them. Programmatic SEO is not the problem. A page template filled with swapped-in names is. A programmatic page earns its place only when it carries something the searcher cannot get elsewhere: real inventory, real specifications, real prices, real verification.
That is the standard we build to: fewer pages, each with a reason to exist.
Three things, in this order.
Hub-and-spoke architecture
One page owns the broad commercial intent; supporting pages each own one narrower question and link back. Every page has a single job, so pages stop competing with each other for the same search, which is the most common structural fault we find.
Entity schema
Structured data that states, in machine-readable form, only facts already visible on the page: who you are, what you sell, what it costs, where you operate. Prices and details come from one source so the schema cannot drift from the copy.
Visibility in AI answers
Whether ChatGPT, Perplexity, Claude and Google's AI answers cite your business for the questions your buyers ask. It is measurable, and it depends on the same foundations: clear entities, one authoritative page per question, and facts a model can verify.
Same method, different buyer.
SaaS
Buyers compare before they talk to anyone. The pages that win are the comparison, integration and use-case pages that answer the evaluation question directly.
Alternative financing
Searches are specific to product and situation. Pages must be accurate about what is offered and to whom, and the claims that can be regulated need care.
Industrial equipment catalogs
People search by model, specification and condition. A catalog earns rankings only when each page carries data that exists nowhere else, not a template with the name swapped.
What we can and cannot show you. We have no client results in these three sectors to publish yet. The evidence for the method so far is a single, fully documented case: a Rawai spa that went from no search presence to 1,980 monthly appearances in three months, including the forecast we got wrong. We would rather say that than imply otherwise.
Begin with what your site is doing in search today.
Assess is a fixed-scope diagnosis. Ongoing search work follows it inside Grow, with a written report each month.
Start with Assess · $950