The details stop matching
Prices change, hours change, a service is dropped. The site keeps saying the old thing.
Aroc GrowWebsites do not hold still.
Websites do not hold still.
Yours should get better.
Two improvements we choose, two changes you ask for, and a written report every month that tells you what happened and what it means — including the months when something got worse. Work is done before it is reported, never promised in it.
Why this existsMonth 3 Month 6 Month 12
A website is the only thing a business buys and then expects to improve on its own.
Nothing else works that way. The day it launches is the day it starts drifting away from the business it was built for — quietly, and in ways nobody is watching for.
Something breaks quietly
A form stops delivering. Tracking dies after an update. Nobody finds out until someone complains.
Competitors move and you do not
They publish prices, claim listings, answer questions. Nothing about your site got worse — it just stopped being the better option.
Grow is the opposite of a retainer where nothing visible happens. Every month there is named work, and a written record of it.
The monthly cycle
Five steps, every month, in the same order.
The order matters. Deciding what to do before looking at the evidence is how agencies end up doing the same work for every client regardless of what any of them needed.
- 01
Review
Search, traffic, contact, and everywhere your business is listed.
- 02
Prioritise
Ranked by evidence — what is broken, then what is closest to winning.
- 03
Improve
Two changes we select and make live.
- 04
Measure
Frozen exports, so every figure in the report can be traced back.
- 05
Report
Written by a person, approved before it is sent, never automated.
We direct the optimisation work, and that is the part you are paying for.You can request changes within your allowance, but which improvements get made is a judgement based on the month’s evidence — not a list of requests. Anything broken is fixed immediately and never counts against anything.
What you get each monthWe choose2 You choose2 EmergenciesUnlimited Listing corrections2
In one sentence, so there is nothing to argue about later.
“Two improvements I choose, two changes you ask for, every month. If something breaks I fix it straight away and it doesn’t count.”
Improvements selected from the evidence — the highest-value thing available that month. Unused ones carry forward.
Small changes you request — text, a photo, a price, opening hours. Beyond that, quoted before it begins, or it waits for next month.
Site down, form broken, tracking dead. Same day. Never counts against your allowance.
Directories checked every month; up to two fixed. Bulk cleanup is quoted separately.
Included every month
The full list, including the boring half.
| What | What it actually means |
|---|---|
| Hosting, SSL, CDN | Managed, for normal small-business traffic |
| Uptime monitoring | Automated checks; we are alerted, not you |
| Security and backups | Platform backups and dependency updates |
| Technical maintenance | Broken links, images, forms, speed regressions |
| Weekly search monitoring | Collected weekly, reviewed monthly — not reported weekly |
| Analytics and Search Console | Maintained and monitored, in accounts you own |
| Contact tracking | Call, message and email clicks — kept working, not just installed |
| Monthly performance review | A person looking at it, not a dashboard emailing you |
| Written monthly report | Plain language, honest, with named next steps |
| Directory monitoring | Listings checked, up to two corrected |
| Support | Message any time. Reply within 2 working days. Emergencies same day |
| Google Business ProfileConditional | Maintained where you grant manager access. Hours, services, photos, posts. Never review generation |
| Second-language contentConditional | Where translation is supplied or approved |
| Booking-system connectionConditional | Connecting a system you already have — not building one |
What Grow is not
Said before you buy, not after you ask.
A managed service that will not name its limits is a service that intends to argue about them later.
- Unlimited changes
- New pages beyond allowance
- Redesign
- Photography
- Copywriting beyond page level
- Paid advertising
- Social media management
- E-commerce or custom applications
- Email marketing
- Translation
- Review generation — never
- Guaranteed rankings or traffic — never offered
Two of these we will not do at any price.We do not generate reviews, and we do not guarantee rankings or traffic. The first is against the platforms’ rules and puts your profile at risk. The second cannot be honestly promised by anyone — and a company that promises it will find something to say when it does not happen.
The monthly report
The reason to stay is the report, not the maintenance.
Anyone can host a website. The report is where the thinking is — and it is not improvised. Every report follows the Aroc Growth Report System: the same evidence rules, the same checks and the same honesty standards, every month, for every client.
Every figure traces back to a frozen export you can check. When a number falls, it is in the report at the same size as the ones that rose.
It ends with questions for you, because there are things analytics cannot see and you can.
How we report
Four rules that make a report worth reading.
Most monthly reports are a screenshot of a dashboard with a paragraph attached. These are the standards that make ours different, and they are written down rather than promised.
- 01
Implement first. Report second.
We report completed work, never intentions. If something appears in your report, it has already been made live and verified. Next steps name only what is committed for the coming month.
- 02
What matters commercially comes first.
Structural findings lead the report — a profile pointing somewhere wrong, a listing sending customers elsewhere, pages competing against each other. The figures are evidence for those findings, not the opening argument.
- 03
Traffic that cannot buy is not an opportunity.
Every month we check who your visibility is actually reaching. Impressions from people who could never become customers get named as such — never presented as growth waiting to be captured.
- 04
Sometimes the right fix makes a number fall.
Correcting who finds you can reduce impressions. That is the improvement working, not failing — and we tell you it is coming before we make the change, in the same breath as the recommendation.
No report is ever sent automatically. A person writes it, and a person approves it.
What it costs
One monthly fee. Nothing that only appears on an invoice.
Grow$650/ monthEverything listed above. The first five clients are $450 per month, held for the life of the engagement.
Commitment12 monthsBecause improvement compounds and three months proves nothing. You own the site, the content and the accounts throughout.
Work outside the agreed monthly scope is always quoted before it begins — never invoiced afterwards.
Improvement, on the record, every month.
Grow follows an assessment and a build, because managing something before you know what is wrong with it is just maintenance with a bigger invoice.
Start with Assess · $950