Local SEO built on real evidence.
The Phuket organic growth system — and what it taught us.
Phuket is where Aroc’s method was first tested, on a real business with real searches. Brazil is where we work from. Phuket is the evidence base. Everything we do for US clients was shaped here, including the mistakes.
A Rawai day spa, three months, from no search presence.
Evergreen Spa had a 4.7-star rating from 72 reviews and no search presence. These are Google Search Console figures for the first three months of the engagement, published with the client’s review and approval.
| Month | Times shown in results | Clicks from Google |
|---|---|---|
| Month 1 | 552 | 8 |
| Month 2 | 1,673 | 21 |
| Month 3 | 1,980 | 41 |
The site went live at the start of July. It ranked first for three searches in the first month, and in month three its home page moved from an average position of 19.7 to 9.7 — onto the first page of Google for the first time.
The honest part. 552 appearances produced 8 visits. Appearing is not the same as being chosen, and we reported it that way. In month two we also forecast that the headline number would fall by 300 to 400 once we fixed a page that was matching the wrong searches. That forecast was wrong, and the case study says so and shows why.
Evidence first, then the change, then the measurement.
Read the real searches
Not a keyword tool’s estimate. The actual queries that already showed the site, who was searching, and which page Google chose to show them.
Fix who finds you before chasing more of them
In Rawai that meant three of our own pages competing for the same search, and Thai searches landing on English pages. The fix for the second went live in October and has no result yet; the next report will say which way it went. Sometimes the right fix makes a number fall, and we say so before we make the change.
Report what happened, including what did not work
Work is done before it is reported, never promised in the report. That is why the case study keeps the wrong forecast in it.
Brazil base, US clients, no pretence.
Aroc is run from Brazil and sells to businesses in the United States. We do not claim a US office or a US street address, and we do not recommend local-map strategies that depend on one. What we bring is the same engineering and evidence discipline you would expect from a larger US studio, without the overhead of an office in the price.
The place to see how we work is not a promise on a page. It is a client report with the bad month left in.
Start with the evidence about your own site.
Assess is a fixed-scope diagnosis of what your site is doing in search today and what is holding it back. How we approach SEO management · Websites for spas and wellness businesses
Start with Assess · $950