Sales process analysis and optimization
Where the sales process and daily operations lose time, leads or money, which fix pays first, and the optimization that follows.
Scoped and priced in writing before work starts.
Operations & Management
Operations and management, so the business runs as well as it sells.
Aroc analyses how a business actually runs, designs the operating changes that remove friction, and provides ongoing management and optimization for the growth side of the business: operations strategy, process optimization, revenue operations and fractional marketing leadership.
Problems we are asked to solve
Where this work usually starts.
- Work stalls between people, tools and hand-offs.
- Nobody owns the numbers that show how the business is doing.
- Sales, marketing and delivery are not working from the same information.
- The founder is the bottleneck for decisions that should be routine.
- Growth needs a monthly rhythm, not occasional bursts.
What you can requestAssess · Grow Assess · Build · Grow Assess · Build · Grow Assess · Build · Grow Grow Grow Grow
Operations, management and growth: the offerings.
- Operations strategy and process optimization.
- Sales process analysis and optimization.
- Revenue operations.
- Business operations and management support.
- Fractional marketing leadership.
- The published Grow monthly service.
- Automation of repetitive operational work.
Operations strategy and process optimization
How the business runs day to day: where work stalls, what to simplify or automate, and the operating plan that follows.
Scoped and priced in writing before work starts.
EXPAND: business expansion methodology
A method for expanding a business into new capabilities, products, industries, technology, operations and markets, from assessment to launch.
Scoped and priced in writing before work starts.
Revenue operations
One view of the pipeline from first touch to closed revenue: process, systems and the metrics that tie them together.
Scoped and priced in writing before work starts.
Fractional marketing leadership
One accountable person setting priorities from the evidence, with a written monthly report.
Scoped and priced in writing before work starts.
Business operations and management
Ongoing operational improvement and management support for the growth side of the business.
Scoped and priced in writing before work starts.
Managed website and growth (the published Grow)
Two improvements we choose, two you ask for, and a written report every month.
Published package: $650 a month. Work beyond that scope is scoped and priced in writing first.
Assess, Build, Grow
How this connects to the three pathways.
Assess
Find where work stalls and what it costs: process, hand-offs, systems and the numbers behind them.
Build
Redesign the process and build the systems that carry it: automation, CRM, dashboards and documented procedures.
Grow
Manage and optimize every month: priorities set from evidence, improvements made live and a written report.
How projects are scoped
Scoped to the requirement, priced in writing before work starts.
These are not packages. The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to the specific scopes on those pages. A project here starts with a conversation, usually an Assess to establish what is worth building, and the team, specialists and suppliers it needs are agreed in the proposal.
Assessments and consulting
- Intake
- Evidence gathering
- Analysis
- Findings and recommendation
- Handover and next step
Deliverables typically include: written findings, evidence, prioritised roadmap, measurement baseline.
Marketing and growth management
- Baseline
- Priorities from evidence
- Monthly improvement cycle
- Measurement
- Written report
Deliverables typically include: monthly report, implemented improvements, tracking that works.
What to send
Three questions that make a first reply useful.
- Which process or system is the problem?
- Volume and team size
- Tools in use today
The project enquiry asks these for a “sales or operations systems”. A sentence for each is enough.
Evidence
What exists today.
Aroc runs its own growth on the monthly cycle it sells, and publishes the result in the Growth Report, including the months that went badly. The published monthly service is Grow, and fractional CMO growth services describes the leadership role. There is no published operations client case yet.
Describe the project, or start with the diagnosis.
One reply, from the founder, with questions first and a straight answer about fit.
Describe a project Start with Assess