Google Ads management that makes you the obvious choice
We pull every ad your competitors are running, find what none of them say, and build your campaigns, offer and landing page around it. Then we track it to real sales, not clicks.
- See every competitor ad before we write yours
- One clear reason to pick you, in every ad and on every page
- Results reported in sales from your CRM, not just clicks
Get a competitor ad teardown · $250
We'll show you every Google ad your top competitors run, and the gap you can own.
In most markets, every Google ad says the same thing
Search for almost anything sold by phone and you'll see it: discounts, "#1," star ratings, "ends soon." When every ad makes the same promise, buyers pick on price, and the biggest budget wins.
We saw exactly this when we pulled every live ad from five national competitors in one client's market. We found $300 to $750 off, "50% off," and "#1" again and again, and not one ad answered what buyers actually worry about.
Buyers don't need another discount. They need a reason to trust one company over the rest.
How our Google Ads management works: the obvious choice method
Six steps, in this order. The ads come fifth.
- Step 1
Pull every competitor ad
We use Google's Ads Transparency Center and live searches in your market to see exactly what your competitors run: every headline, offer, price and extension. Google Ads competitor analysis from the source, not guesswork.
- Step 2
Find the gap
We line up what competitors say against what your buyers worry about, from Google's "People also ask," reviews and forums. The gap is what nobody says.
- Step 3
Build your promise
Three to five things that are true for every customer and that competitors don't say. We confirm each one with you before it goes in an ad.
- Step 4
Shape an offer they can't just outbid
When competitors fight on discounts, we look for value they can't copy cheaply, and check it against your margins before we recommend it.
- Step 5
Build campaigns where your buyers search
Your name, your category, your buyers' specific needs, and your competitors' names where the law and Google's rules allow it. Every headline and description is checked against Google's limits.
- Step 6
One landing page, many versions
Every ad lands on a page that keeps its promise. One page with a version per campaign, so every test improves them all. Leads flow into your CRM or dialer, and we report sales.
What you get when Aroc manages your Google Ads
Competitor ad report
Every live ad from your top competitors, with their offers, prices and angles side by side.
Gap map
What buyers worry about, what competitors say, and what you'll say instead.
Your promise
Three to five claims that are true for every customer, used in every ad and on your page.
Offer recommendation
Offer options with what each costs you, checked against your margins.
Campaign and keyword plan
Campaigns, keywords, negatives, bids, budget split, locations and hours.
Ads, written and checked
Every headline, description and extension written for you and checked against Google's limits and policies.
Landing pages, built
Copy, layout and imagery, built with a version for each campaign.
Owner decision deck
A presentation to walk your owner or partners through every choice, with a decision sheet.
Tracking to sales
Form and call tracking, plus sales from your CRM or dialer sent back to Google Ads, and a weekly report.
Inside a real plan: a regional seller vs. five national brands
A Missouri vehicle protection company was about to launch Google Ads against national brands with far bigger budgets. Here's what we found, and what we built in one week.
What we found
Five competitors running hundreds of live ads. Every one led with a discount ($300 to $750 off), "#1" or star ratings. None answered the buyer's real questions: Is this a scam? What's covered? Will I get hounded by calls?
What we built
A four-part promise competitors don't make. An offer they don't lead with. Four campaigns, including car-make campaigns planned around clicks of about $2–$15 instead of $45–$55. One landing page with nine versions.
CPC figures are Keyword Planner estimates at planning time, not results.
Before and after
We'll pull their live ads and show you the gap you can own. $250, credited in full against your first month. Ready in 3 business days after payment.
Is Aroc's Google Ads management a fit for you?
A good fit
- You sell by phone or through a sales team
- Your market is crowded, and competitors all sound the same
- You spend, or plan to spend, $3,000+ a month on Google Ads
- You'll share sales data, so we can measure real sales
Not a fit
- You want the cheapest clicks, whether or not they become sales
- You need results in a week
- You want ads that copy competitors' "#1" or "ends soon" claims
- You won't make changes to your offer or landing page
We manage Google Ads for businesses across the US.
How we work and what it costs
Competitor ad teardown
$250 credited in full against your first monthSee the gap before you commit to anything more.
- Competitor ad report
- Gap map
- 20-minute walkthrough
The Growth Partnership
Typically $2,500 a monthWe run the whole funnel: your promise and offer, campaigns and every ad, landing pages built and tested, your website managed, calls and sales tracked back to Google Ads, a weekly report and a written monthly report. 90 days, then month to month.
Start with a teardownAd spend is paid directly to Google and isn't part of our fee. We work best with $3,000+ a month in ad spend.
Google Ads management FAQ
What's included in your Google Ads management?
Competitor ad research, your promise and offer, campaigns and keywords, every ad written and checked, landing pages built and tested, your website managed, conversion and sales tracking, and a weekly report, all as part of the Growth Partnership. If you're comparing ppc management services, this is the whole funnel, not just bids.
Can I bid on my competitors' names in Google Ads?
Usually, yes. Google allows competitor names as keywords. Your ad text and landing page shouldn't use their name or suggest you're connected. We set these campaigns up that way, and recommend your counsel signs off.
How do you see what my competitors are running?
We use Google's own Ads Transparency Center, which lists the ads each advertiser runs, plus live searches in your market. You see their actual headlines, offers and prices.
How long until I see results?
We give you a first read at 30 days and a clear verdict, in sales, between day 45 and day 90. Launch timing depends on approvals and is set in the plan.
What does PPC management cost?
The teardown is $250, credited in full against your first month. The Growth Partnership is typically $2,500 a month for 90 days, then month to month. Ad spend goes directly to Google.
Do I need a new website?
No. We build the landing pages, with a version for each campaign, and manage your website as part of the partnership.
Do you lock me into a contract?
The first 90 days are committed, because month 1 builds the foundation and months 2 and 3 are where it pays off. After that it's month to month.
How do you measure success?
In sales, not clicks. We connect your CRM or dialer so sales flow back into Google Ads, and we report cost per sale.
Get your competitor ad teardown
- Every live Google ad from your top 3–5 competitors
- The offers and claims they all repeat
- The gap: what your buyers worry about that nobody answers
- Three ideas for a promise only you can make
- A 20-minute walkthrough
Get a competitor ad teardown · $250
We'll show you every Google ad your top competitors run, and the gap you can own.