Streaming TV commercials, measured like search ads.
Your commercial on the big screen in the households you choose: on streaming apps, not cable. We make the ad, buy the placement and trace the response to calls and sales, so TV earns its place in the budget like any other channel.
What CTV advertising is
CTV (connected TV) means TV watched through the internet: smart TVs, streaming sticks and apps. Ads appear in the breaks, just as on cable, but they're bought by audience and area rather than by channel and time slot, and they can be measured.
Where it runs
Commercial breaks in streaming apps on TV screens.
How it's bought
Through a performance TV platform (we use MNTN), with a budget you set.
How it's targeted
By area, audience and the people who've already visited your site.
We make the commercial too
A TV ad has to work with the sound on, from across the room, in the first few seconds. We write it around your promise (the one reason to pick you), produce it in-house, using AI-assisted video where it fits, and cut versions for testing. You approve every version before it airs.
From script to screen
- Script
- Production
- 15- and 30-second cuts
- A tracking number and URL on screen
- Your approval
How a TV ad gets traced to a sale
A dedicated phone number on screen
Tracked through our call system.
A short URL or QR code
Landing on a page made for the commercial.
Site-visit matching from the platform
Visits from households that saw the ad.
Sales matched in your CRM
Cost per sale reported next to search and social.
If TV doesn't pay for itself, the report says so.
If TV doesn't pay for itself next to your other channels, the report will say so.
How it runs
- Step 1
Teardown and plan
Audience, area, budget.
- Step 2
The commercial
Written, produced, approved.
- Step 3
Launch on MNTN
Placed in the households you chose.
- Step 4
Weekly read
Calls, visits and sales.
- Step 5
Monthly verdict
And the next test.
What CTV advertising costs
You pay two things: the ad spend, which goes to the platform, and our partnership fee, typically $2,500 a month, which covers making the commercial, running the campaign, tracking and reporting alongside your other channels. Ad spend depends on the area and audience size. We set a test budget with you in the plan, and you can stop any month.
What drives cost
- The size of the area
- How narrowly you target
- How often each household sees the ad
- How many versions we test
Streaming TV advertising FAQ
Is streaming TV affordable without a national budget?
Streaming TV is bought by audience and area, so you can run a focused test without a national budget. We set the test size with you before anything runs.
Where will my ad appear?
In ad breaks on streaming apps watched on TV screens, chosen by the platform for your audience and area.
Do you make the commercial?
Yes, in-house, with AI-assisted video where it helps, and you approve every version.
How do you know if TV worked?
Calls to the ad's own number, visits to its URL or QR code, site visits matched by the platform, and sales in your CRM, all reported next to your other channels.
Which platform do you use?
MNTN, a performance TV platform. We choose per campaign and tell you where your money goes.
Is there a contract?
The partnership's first 90 days are committed; after that it's month to month. Moving budget from direct mail or broadcast? See direct mail to digital.
Talk about TV for your business
Talk about streaming TV
Tell us what you sell and where your customers are. We'll reply with whether TV makes sense for you.