Performance marketing that tracks every call back to the ad that earned it.
Google and Meta ads, streaming TV commercials and the landing pages behind them, run as one funnel. Every call and form is traced to the ad that produced it and, through your CRM, to the sale. You see what's working, what isn't, and why.
One funnel, not six vendors
Most businesses buy ads from one company, the website from another and call tracking from a third, then nobody can say which ad produced which customer. We run it as one system.
- Step 1
Promise
One clear reason to pick you, true for every customer
- Step 2
Ad
Google, Meta or a streaming TV commercial, each carrying the promise
- Step 3
Landing page
A version per campaign that keeps the ad's promise
- Step 4
Call or form
A tracking number or form tagged to the exact ad
- Step 5
Sale
Matched in your CRM or dialer
- Step 6
Report
Cost per sale, by channel, every week
The channels
Google Ads
Ads for the people already searching for what you sell, including your competitors' names where Google's rules allow, built on research into every ad your competitors run.
How we run it →Meta ads (Facebook and Instagram)
Ads that reach buyers before they search, built from what your competitors run on Meta and tested with fresh creative, including AI-made video.
How we run it →CTV commercials
Your commercial on streaming TV in the households you choose, bought through MNTN, with every response traced back to the ad.
How we run it →Call tracking and ad performance
A tracking number per ad and page, every call recorded and matched to the sale, on a system you own.
How we run it →Direct mail to digital
Spending heavily on mail? Move it online in measured steps.
How we run it →Every call, traced to the ad that earned it
We build call tracking ourselves rather than renting it. Each visitor sees a phone number tied to the ad and page they came from (dynamic number insertion on Twilio). Calls are logged in a database you own, matched to your CRM or dialer, and sent back to Google Ads, so the ads learn which clicks become customers.
You get a dashboard that shows calls, forms and sales by ad, and no per-number software fees that grow with every campaign.
A report that explains, not just a dashboard
Every week: spend, calls, leads and sales by channel. Every month: a written report that says what we changed, why, what worked, and what didn't, at the same size as the good news. You make the decisions; we bring the reasoning.
The Growth Partnership
Typically $2,500 a month, 90 days, then month to month.
Programs for six- and seven-figure marketing budgets are scoped to the spend.
Included
- The competitor research
- Your promise and offer
- Campaigns and every ad, written and checked
- Landing pages built and tested
- Your website managed
- Call tracking and sales matched back to the ads
- A weekly report and a written monthly report
- Creative, including AI-made video ads, where the plan calls for it
A good fit
- You sell by phone or through a sales team
- You're in a crowded market
- You'll share sales data
Not a fit
- You want the cheapest clicks regardless of sales
- You need results in a week
- You won't change the offer or the landing page
Ad spend is paid directly to Google, Meta and MNTN and isn't part of our fee. We work best with $3,000+ a month in ad spend.
How it starts
Teardown
$250, credited. 3 business days after payment.
The plan
Promise, offer, campaigns and pages, agreed with you.
Launch
Set by approvals and stated in the plan.
First read
At 30 days.
A clear verdict
In sales, between day 45 and day 90.
Performance marketing FAQ
What is performance marketing?
Advertising that's judged by what it produces (calls, leads and sales), not by impressions or clicks. Every channel is measured the same way, so budget moves to what works.
Which channels should I use?
It depends on how your buyers decide. Most clients start with Google search, add Meta to reach people before they search, and add streaming TV once the funnel converts. The teardown tells you where competitors are and aren't.
Why build call tracking instead of using a tool?
You own the data and the numbers. It's matched to your own CRM, and the cost doesn't climb with every tracking number.
Is there a contract?
The first 90 days are committed, because month 1 builds the foundation and months 2 and 3 are where it pays off. After that it's month to month.
What does it cost?
The teardown is $250, credited against your first month. The partnership is typically $2,500 a month. Ad spend is separate and paid to the platforms.
Do I need a new website?
No. We build the landing pages and manage your site as part of the partnership.
Start with a competitor ad teardown
- Every live ad from your top competitors on Google (and on Meta, once the Meta page ships)
- The claims they all repeat
- The gap nobody answers
- Three promise ideas
- A 20-minute walkthrough
Get a competitor ad teardown · $250
We'll show you every Google ad your top competitors run, and the gap you can own.