Business analysis and consulting
A structured look at how the business works, where it is losing ground and what to do first.
Scoped and priced in writing before work starts.
Business Intelligence & Strategy
Business intelligence and strategy: find out what is holding the business back.
Aroc analyses a business, its market and its operations before recommending anything to build. The work ranges from a fixed-price diagnostic to market research, sales and operations analysis, brand strategy and expansion planning, and it ends in a written recommendation of what to do first.
Problems we are asked to solve
Where this work usually starts.
- Growth has stalled and nobody agrees why.
- A big decision is coming and the evidence is thin.
- The market, the competitors or the customers are not well understood.
- Money keeps being spent on the wrong fix.
- The business wants to expand and does not know where to begin.
What you can requestAssess · Grow Assess Assess · Grow Assess Assess · Build Assess · Build · Grow Assess · Build · Grow Assess · Build · Grow
Business intelligence and strategy: the offerings.
- The published Assess diagnostic.
- Business analysis and consulting.
- Market and competitive intelligence.
- Sales process analysis and optimization.
- Operations strategy and process optimization.
- Brand strategy and positioning.
- Business intelligence reporting.
- EXPAND: a method for expanding the business.
Market and competitive intelligence
Who buys, what they search for and ask for, who else they consider and where the opening is.
Scoped and priced in writing before work starts.
Sales process analysis and optimization
Where the sales process and daily operations lose time, leads or money, which fix pays first, and the optimization that follows.
Scoped and priced in writing before work starts.
Website, SEO and brand diagnostic (the published Assess)
The fixed-scope diagnosis: the one constraint most likely limiting the business, with the evidence and what fixing it costs.
Published package: $950, fixed. Work beyond that scope is scoped and priced in writing first.
Brand strategy and positioning
Who the brand is for, what it stands for and why it is chosen, written down as a position the rest of the work can follow.
Scoped and priced in writing before work starts.
Operations strategy and process optimization
How the business runs day to day: where work stalls, what to simplify or automate, and the operating plan that follows.
Scoped and priced in writing before work starts.
Business intelligence dashboards and reporting
The few numbers that run the business, pulled from the systems you already use into reporting people trust and read.
Scoped and priced in writing before work starts.
EXPAND: business expansion methodology
A method for expanding a business into new capabilities, products, industries, technology, operations and markets, from assessment to launch.
Scoped and priced in writing before work starts.
Assess, Build, Grow
How this connects to the three pathways.
Assess
This is the home of Assess: evidence-led analysis that names the constraint and what to do first.
Build
Strategy that needs systems to carry it becomes a Build: the tools, dashboards and structures the analysis calls for.
Grow
Strategy kept alive: priorities reviewed against the evidence every month, and expansion planned and managed.
How projects are scoped
Scoped to the requirement, priced in writing before work starts.
These are not packages. The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to the specific scopes on those pages. A project here starts with a conversation, usually an Assess to establish what is worth building, and the team, specialists and suppliers it needs are agreed in the proposal.
Assessments and consulting
- Intake
- Evidence gathering
- Analysis
- Findings and recommendation
- Handover and next step
Deliverables typically include: written findings, evidence, prioritised roadmap, measurement baseline.
Business expansion (EXPAND)
- Examine
- Explore
- Position
- Architect
- Navigate to market
- Deliver and develop
Deliverables typically include: business reality and ambition map, opportunity registry and priorities, commercial offering catalog, architecture and implementation plan, launch plan.
What to send
Three questions that make a first reply useful.
- What decision should the analysis support?
- What data or access exists today?
- When do you need the answer?
The project enquiry asks these for a “business assessment or analysis”. A sentence for each is enough.
Evidence
What exists today.
The published method is Assess, with the Growth System and its curriculum as the framework. Original analysis is published as research: the AI visibility pilot and the SERP localization study. The documented case is Evergreen Spa. There is no published client case for the other analysis offerings yet.
Describe the project, or start with the diagnosis.
One reply, from the founder, with questions first and a straight answer about fit.
Describe a project Start with Assess