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Aroc Institute · Certification

Train Your Internal Team in Conversion Infrastructure Engineering.

The system parameters detailed in the Aroc textbook shouldn’t remain isolated within external agency teams. We offer formal Growth Architecture Certifications specifically for mid-market B2B leadership teams, enterprise product managers, and internal marketing directors looking to operationalize our methods.

Quarterly technical briefings led by our senior engineering panel. Space is limited to 15 corporate teams per cohort to ensure direct database optimization oversight.

Who it is for

Teams that will run the system themselves.

The certification is built for the people inside a company who will carry the work: mid-market B2B leadership teams, enterprise product managers, internal marketing directors, and the developers and marketers who report to them.

It suits a company that wants to operate the 5-Stage Growth System with its own people rather than rely only on an outside team. If you would rather have us do the work, Grow is the monthly service, and Assess is where that starts.

What it covers

The five modules of the framework, taught to your team.

  1. Module 01Discoverable
  2. Module 02Credible
  3. Module 03Preferred
  4. Module 04Converting
  5. Module 05Compounding

Each module follows the open documentation on the frameworks hub: what the stage is for, how we approach it, and what to look at in your own funnel. The briefing works through them in order, so a team leaves with a shared vocabulary and a way to find which stage is holding its pipeline back.

How it works

Quarterly briefings, small cohorts.

Quarterly technical briefings, led by our senior engineering panel.

Limited to 15 corporate teams per cohort,to keep direct oversight of each team’s own database and funnel optimization.

Dates and terms are confirmed when you register interest, because they are set per cohort. Register below and we will reply with what applies to the next one.

Register your team for the next briefing.

You can also read the quarterly macro briefings before you decide.

Enroll in the Next Executive Growth Architecture Briefing