Merchant Cash Advance (MCA) Lead Generation — High-Velocity Deal Flow
A merchant who needs working capital this week will not complete a long application. The first screen has to ask the fewest questions that still tell you whether to call.
MCA funding requires immediate speed and low acquisition friction. We structure high-velocity, single-screen qualification tracks designed to evaluate gross monthly bank deposits and credit tiers in under 30 seconds.
The aim is for your sales pipeline to drop its reliance on low-grade data brokers, securing direct inbound positions from merchants looking for rapid working capital.
What the first screen asks, and what it does not
Enough to decide whether to pursue the file: roughly monthly deposits, time in business, and a rough credit range. The 30-second figure is a design target we build toward and then measure. It is not a result. A first screen never asks for a Social Security number, bank login or documents; that comes after the merchant has chosen to continue.
Disclosure and consent come first
Merchant cash advance is a scrutinised product. Several states require specific commercial financing disclosures, and the wording about calls and texts governs how you may contact the merchant. These vary by state and change over time, and they are yours to confirm with counsel. We build the capture and place the text you supply, and we do not write it for you.
The form is half; the follow-up is the other half
A merchant who submitted a form a few minutes ago is still at their desk. How quickly a person answers matters at least as much as how short the form was, so we build the routing and alerts that get a new inquiry to a human fast, and we measure the time to first contact.
Measuring against purchased lists
The aim of reducing reliance on bought data rests on whether inbound inquiries are better. We track each inquiry from the page and the search that produced it through to a funded deal, so the comparison with purchased leads is made on cost per funded deal, not cost per lead.
Regulated marketing. Advertising for commercial lending and brokerage is regulated, and the rules vary by product and by state. Aroc is not a lender, a broker or a law firm, and nothing here is legal advice. We build to the compliance requirements you and your counsel set. We cannot guarantee that any page or funnel is compliant.
No current client results in this vertical yet. Aroc has no commercial finance client result to publish, so nothing on this page is a result. Everything above is a strategic objective, and it describes how we would structure a qualification track and what we would measure. The documented evidence for the method so far is a Rawai spa’s first three months.
Start with how fast an inquiry reaches a person.
Assess is a fixed-scope diagnosis of what your site does today. Then you decide what comes next.
Start with Assess · $950