Content and campaign creative
The creative behind a campaign: concepts, copy, assets and the content plan that carries them across channels.
Scoped and priced in writing before work starts.
Marketing & Distribution
Marketing and distribution, measured against what they cost.
Aroc runs the channels that reach buyers: search, advertising, content and social distribution, video and conversion optimization. Each is tied to tracking that shows what it costs and what it brings, and the specialist pages below describe each channel.
Problems we are asked to solve
Where this work usually starts.
- Spend on marketing cannot be tied to customers.
- The right buyers are not finding the business.
- Traffic arrives and does not convert.
- Content gets made and does not reach anyone.
- Channels are run separately by people who do not share numbers.
What you can requestBuild · Grow Build · Grow Assess · Grow Grow Grow Assess · Grow Build · Grow Grow Grow
Marketing and distribution: the offerings.
- SEO and digital marketing.
- Advertising and media buying.
- Content and social distribution.
- B2B video marketing campaigns.
- Conversion rate optimization.
- Content and campaign creative.
- Lead-generation systems.
Video production
Video scripted, produced and distributed to move prospects along the funnel, plus wider creative production.
Scoped and priced in writing before work starts.
SEO and digital marketing
Search that targets the questions buyers ask when they are ready to transact, with the pages and schema to match.
Scoped and priced in writing before work starts.
Advertising and media buying
Google Search, Bing and B2B ad networks managed against customer acquisition cost.
Scoped and priced in writing before work starts.
Content and social distribution
Your operating insight turned into LinkedIn content, with attribution that shows which topics bring pipeline.
Scoped and priced in writing before work starts.
Conversion rate optimization
Find where visitors stop, fix that step and measure the change.
Scoped and priced in writing before work starts.
Lead-generation systems
The tools, pages and processes that capture and qualify demand, and the numbers that show whether they work.
Scoped and priced in writing before work starts.
Fractional marketing leadership
One accountable person setting priorities from the evidence, with a written monthly report.
Scoped and priced in writing before work starts.
Managed website and growth (the published Grow)
Two improvements we choose, two you ask for, and a written report every month.
Published package: $650 a month. Work beyond that scope is scoped and priced in writing first.
Assess, Build, Grow
How this connects to the three pathways.
Assess
Establish where buyers are lost: discovery, trust, preference and conversion, and which stage to fix first.
Build
Pages, campaigns, tracking and creative built to the finding, and the landing paths that connect them.
Grow
Channels managed monthly against cost per customer, with a written report that includes what did not work.
How projects are scoped
Scoped to the requirement, priced in writing before work starts.
These are not packages. The published prices ($950 for Assess, from $5,000 for Build, $650 a month for Grow) apply to the specific scopes on those pages. A project here starts with a conversation, usually an Assess to establish what is worth building, and the team, specialists and suppliers it needs are agreed in the proposal.
Marketing and growth management
- Baseline
- Priorities from evidence
- Monthly improvement cycle
- Measurement
- Written report
Deliverables typically include: monthly report, implemented improvements, tracking that works.
What to send
Three questions that make a first reply useful.
- What is the goal?
- Which channels are in play today?
- Monthly budget range for media, if any
The project enquiry asks these for a “marketing or growth engagement”. A sentence for each is enough.
Evidence
What exists today.
The documented case is Evergreen Spa, with its search figures and what did not work published in full. Specialist pages: SEO management, paid ads and media buying, social media distribution, B2B video and conversion rate optimization. The published monthly package is Grow.
Describe the project, or start with the diagnosis.
One reply, from the founder, with questions first and a straight answer about fit.
Describe a project Start with Assess